Tea might be the traditional British beverage of choice, but water is the only drink UK consumers are drinking more of, according to new research.
Figures published today show consumption of bottled water has increased by nine percent in Britain in the last year, up from 2.7 billion to 2.9 billion servings in 2015, while tap water consumption has gone up by 17 per cent.
Although tea and coffee remain the most popular drinks among Brits, we are drinking the same amount as last year, while actually drinking less of all other types of drinks including fruit juices, fizzy soft drinks and alcohol.
The statistics also reveal our interest in health has soared over the last twenty years.
Apparently one in five (22 per cent) of our ‘consumption decisions’ are now motivated by health, compared to 11 per cent in 1995. When choosing drinks for health reasons dairy drinks, fruit juices, tap and bottled water are our top four choices.
Kinvara Carey, General Manager at the Natural Hydration Council, said: “While it is good to see water consumption is on the increase, clearly more needs to be done to encourage healthy drinking as much as healthy eating.
“There are still more than 30 million people who do not drink water at home in a typical week; that’s half the UK population.”
At Brecon Carreg we’re passionate about healthy hydration – we know that drinking a refreshingly pure mineral water like Brecon Carreg promotes a naturally healthy lifestyle.
Drinking water is vital for good health, and drinking natural mineral water is even better, because you’re consuming the most natural water available.
- The independent findings, by consumer knowledge company Kantar Worldpanel, will be presented today (28.10.15) at Hydration for life: Can we do more?; a conference organised by the Natural Hydration Council.