Our mineral water is the heart of Brecon Carreg. We share an inherent connection with our natural resources and are responsible for safeguarding its future. With Source of Change we make the public commitment that in 2025, when you drink one of our natural mineral waters, it will be healthy for you and our planet, as well as full circular.
Our commitment for 2025?
To bring you 100% recyclable and 100% recycled packaging thanks to 100% collection rates and close partnerships in the industry.
100% recyclable and 100% recycled
All of our packing materials will be 100% recyclable or reusable by 2025.
It will also contain 100% reused or recycled material by 2025. Taking into account that this is conditional on the quality of material, we foresee to include at least 30% reused and recycled content in all packaging by 2022.
We’re striving towards closing the loop by using recycled materials from the start, without compromising on quality, with the ultimate aim to stop using virgin materials altogether.
We will be collecting 100% of the packaging we bring onto the market by 2025.
As part of this engagement, we will start pilot projects with incentive schemes to reduce litter in out-of-home markets by 2022, with a view to scale up by 2025. We will be a partner to public authorities, customers and our sector to optimize collection, extended producer responsibly, including deposit return schemes (DRS).
Increase quality of recycled materials
In order to use 100% recycled or reused materials by 2025, we are working with the recycling sector and other partners to innovate on recycling and improve the quality of recycled materials.
By 2022 we will initiate a quality assurance process in the recycling sector, including pilot projects with recycling companies and sector peers that share our ambition and ensure high quality of recycled materials.
We want to meet the global plastics challenge head on and help restore our planet to its natural self by fighting litter on sea and on land.
By 2022 we will carry a zero-litter message across all markets and channels, including packaging.
We cannot achieve the circular economy alone. We need our customers and consumers to help us collect our bottles and to avoid them ending up as litter. We will look at innovative ways to work together towards zero litter.
Prevention and cleanup partnerships
We will develop strategic partnerships with organisations to prevent and combat litter on sea and on land.
There’s no denying the global challenges created by human consumption. And the plastic soup choking our rivers and oceans is perhaps the most concerning of all. We feel a strong sense of responsibility for the health of our planet and are aiming to develop partnerships at three levels. At the global level to help clean our oceans. At a national level to work with local organisations in each of our markets. And at the bottling sites level to aim for a pure, local environment.
From redesigning our packaging range to reinventing our business models, we never stop innovating.
Increase reusable formats to 20%
We’re developing innovative business models and reusable formats that eliminate the need for single use packaging. In 2022, 15% of our volume sales will be based on reusable formats, increasing to 20% by 2025.
Cradle to Cradle® EcoDesign
We will redesign our bottles following the Cradle to Cradle® (C2C) principles. This provides the building framework for ‘healthy materials’ and eco-effectiveness, which is precisely what we want to achieve.
We want to become fully circular and independently verified. Currently we follow the European Pet Bottles Platform (EPBP) guidelines. Our aim is to become C2C certified for one produce range by 2022 and have all packaging certified by 2025.
Integrate renewable materials
We strive to decouple the use of plastic materials from finite resources.
Respecting our ambition towards carbon neutrality and recyclability, we will use and maximise renewable material in our packaging as first adopters when they become available under acceptable market conditions.
This means they must meet the neccessary functional requirements at an acceptable cost and represent a lower environmental footprint compared to non-renewable resources. Renewable plastics can be made from, for example, starch or other biomass materials that are naturally regenerated.
Further reducing our plastic and carbon footprint is simply the next step in a long line of positive actions as we work towards zero net emissions and halting global warming.
15% less plastic packaging
We will reduce the weight of our single use plastic footprint by 15% in the lead up to 2025. As an immediate target, we’re aiming for a 5% reduction by 2022. In order to calculate our plastic footprint, we use the Plastic Disclosure Project guidelines as a reference framework.
The Plastic Disclosure project is a global initiative to reduce the environmental impact of plastic waste. It provides guidelines to companies to report on and disclose their plastic footprint, similar to the carbon disclosure project. These guidelines will help us lower our use of raw materials and our environmental impact.
42% less CO2 emissions
We are committed to reducing our total CO2 emissions by 42% in 2030 compared to 2015. By 2050, we want to achieve zero net emissions.
The International Science Based Targets Initiative provides us with the framework for defining our carbon reduction targets, allowing us to play our part in the global journey to stabilize climate change up to 1.5C.
The aim is to achieve zero net emissions by 2050. The Brecon Carreg site has been carbon neutral since 2015, now we will work to extend this across our entire supply chain, including packaging. We are on track to reaching our target for 2020. Additionally, we’ll reduce our total Product Environmental Footprint by 60% in 2030, versus 2015.