As Wales’ recycling rate reaches an all-time high, we’re calling on our customers to keep up their ‘mighty’ efforts when it comes to recycling this Christmas.
With 92% of us recycling regularly*, Wales is a nation of Mighty Recyclers. We’re the world’s third-best recycling nation, and we’re backing Wales Recycles’ Mighty Mission to get to number one.
The latest recycling data revealed that we’re one step closer to reaching the top spot. Despite the challenges faced by COVID-19, Wales’ overall recycling rate saw a big boost this year, increasing from 63% to 65%**. This means we are now recycling 65% of our overall waste, exceeding Welsh Government’s 64% target for this year.
A recent survey also revealed that 55% of us are recycling more than we were this time last year*, with environmental concerns being one of the biggest motivators. That’s fantastic, but with almost half of us still not recycling everything we can, there is still more we can do. If we’re to help Wales get from third in the world to first, and continue protecting our precious resources, we all need to ramp up our efforts this festive period.
Christmas is traditionally the time of year we create the most waste at home. From all the extra food we consume to the mountain of packaging from Christmas gift purchases, it’s a prime opportunity to make sure we are recycling everything we possibly can.
That’s why we’re supporting Wales Recycles’ Be Mighty. Recycle. campaign, funded by Welsh Government, to encourage everyone in Wales to be Mighty Recyclers this Christmas.
Eleri Morgan, Brand Manager, explains: “Welsh citizens are showing that they’re MIGHTY when it comes to recycling and we should all be proud of our efforts, but there is still more we can do. We’re calling on our fantastic customers to keep up the good work over Christmas to help us reach the top spot!”
“We know people in Wales care about protecting our beautiful country and recycling plays an essential role in tackling climate change. It’s a simple thing that everyone can do to help make a real difference”.
Follow these top tips to be a Mighty Recycler this Christmas:
To learn more about the Mighty Mission and Wales Recycles’ ‘12 days of Christmas’ recycling facts and tips, visit www.bemightyrecycle.org.uk, look out for the ads on TV, listen to the radio ad, and join the conversation on social media using the hashtag #BeMightyRecycle.
You might have seen this beautiful image of the Brecon Beacons in some of our adverts, but do you know the story behind it?
Wales may be a small country, but when it comes to recycling, we punch way above our weight. We’re already the third best recycling nation in the world, and now Brecon Carreg is backing the Wales-wide mission to make us first.
In 2017 Bev was chosen as 1 of 10 runners to be part of ‘Team Brecon Carreg’, a brilliant campaign where for every mile we ran between May and November £1 would be donated to the Air Ambulance charity. Find out her journey since.
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